Strategic Blogging: Misconceptions vs. Reality

Strategic blogging is an incredibly useful tool that helps drive new audience members to your website. Here are a few of the top misconceptions about blogging and the reality of why you should start including blog writing in your marketing strategy. 

Misconception: “Blogging isn’t that important for business.”

Reality: News flash – IT IS. In fact, businesses who utilize blogging as part of their strategic marketing strategy typically get 67% more leads as opposed to those who don’t (Hubspot). Although you may feel content with what business you’re currently getting, pushing your business to grow further is what will set your brand up for better success.

Misconception: “I already have a close relationship with my customers.”

Reality: Holding close relationships with customers is a great way to keep them coming back! But, how are you forming these relationships with new customers? Consistent blogging is one of the simplest ways for your brand to build trust with new and potential customers. Utilizing your blogs to explain the reasoning behind who you are, what you do, and why you do it can help establish connection and confidence between you and new clients.

Misconception: “As long as I blog a lot, I’ll be good.”

Reality: If you’re already consistently blogging, that’s great! But, are you paying attention to your use of topics and keywords? For blogging to be most effective, aim to include relevant keywords about your industry products, and services. When you’re strategic about your keywords, your blog has a better chance of being web indexed by search engines, allowing potential customers to find you through searching for information regarding your products and services.

Strategic blogging takes time and practice, but in the end can help your business reach new levels by obtaining new audiences. Our copywriting experts offer blogging services to take the time off your hands. Connect with us today to see how Tulip Tree Studios can help grow your business with blogging.