If you’ve ever visited a recipe blog page from a Pinterest link, you know there is a fine line between effective and annoying CTA popups. Okay, maybe it’s a super thick line in this case. We get it, Becky. You have a bajillion advertisers – we just want to know how to make your Aunt Nancy’s famous buffalo chicken dip! Anyway, we digress. Call To Action (CTA) popups are effective because our attention spans are slowly shrinking. We want to find exactly what we’re looking for at the exact moment we want to find it. Otherwise, we’re moving on to something else. (For the love of all that is holy, Becky – just add a “Jump To Recipe” button!) But all CTA’s are not created equal. Here are the tried-and-true winners of the click-bait game.
No Risk CTA
There is a reason that $Free is everyone’s favorite price. There are very few products or services that you can only find from a single business. People need to know why they should buy a certain product or service from you and not a competitor. One of the most effective ways to do this is by offer a free trial. We know as a business owner, $Free is probably your least favorite price. However, if your product or service truly solves a problem for a potential customer, it’s usually a slam-dunk sales tactic.
Static Top Bar CTA
Many websites have used static or sticky navigation headers on their websites. These stay at the top of the webpage, even when a user scrolls down a page. If you don’t have a static main navigation, we suggest trying a static top bar CTA. These are located just above the navigation on the (you guessed it) very top of the website. You can even customize these to show up on certain pages or even at a specific time. This makes a customized message or promotion easy and non-intrusive to the user.
But wait, there’s more! These CTA’s are like the candy at the grocery store checkout. You did not come in for candy. But you do like candy. And now it’s right in front of your face. Asking you to buy it. And a lot of times, you do! Exit-intent popups are triggered when a user moves their mouse towards the X button in their browser to leave a page. It’s one final attempt to get a conversion from a user. These can be customized to match your website theme and can vary in size. Check out our own exit-intent pop up on our home page!
If you want to drive engagement and conversions on your website, start by adding calls to action. It’s great to get people TO your website and there’s a lot to be said about pageviews. But if none of them are converting, how are you measuring your marketing efforts? These are just a few CTAs you can try on your website. Contact your team at Tulip Tree and we can develop a custom CTA for your business. (Hint, hint, Becky.)
A natural-born leader who founded Tulip Tree Marketing with the intention of providing custom solutions to business leaders with unmatched experience, creativity, and passion. Her innate ability to maintain a fast-paced environment brewing with innovation and the highest of standards is one of the many reasons her team is considered the best talent in the industry.