Let’s face it: we’re living in a world where Google reviews can make or break a potential client’s decision to give your business a go. If you’re not actively working on how to get more Google reviews, you’re likely leaving money on the table. That’s why we’re breaking down how to increase Google reviews like a pro.
But first, let’s talk benefits. Because when it comes to Google reviews, you need to know what’s in it for you. Spoiler alert: it’s a lot.
Why Should You Care About the Benefits of Google Reviews?
If you’re asking yourself, “Why should I care about Google reviews? I already have customers!”—good question. Here’s why you really should care about Google ratings and reviews:
1. Builds Brand Credibility
In today’s world, people trust Google reviews more than their own friends. OK, maybe not more, but 84% of people trust these reviews as much as personal recommendations. Consumers rely heavily on reviews when deciding where to spend their money. Good reviews build brand trust, and a high star rating (yes, those stars below your Google Business Profile) give your business that “I’m trustworthy” feel.
2. Attracts More Leads & Customers
Think about it: would you trust a restaurant with a 4.8-star rating and hundreds of reviews or a 3.0-star rating and handful of mediocre reviews? Higher Google ratings and reviews attract more customers, and they trust businesses with a track record. The more reviews you have, the more likely people are to trust you and take action.
3. Boosts SEO
Google loves fresh, relevant content, and Google reviews are a big part of that. Having a solid stream of positive reviews helps boost your visibility in search results. The more people talk about your business, the more Google rewards you with higher search rankings. That’s right, you can actually boost Google reviews and SEO at the same time.
4. Offers Free Advertising
Let’s be real: Who doesn’t love free marketing? Every glowing Google review is like free advertising for your business. It’s word of mouth, but on a larger scale. When people see your glowing reviews, they’re more likely to trust you. That’s free exposure you can’t beat.
So, How Do You Get More Google Reviews?
Now that we’ve covered why Google reviews are important, let’s dive into how to get more of them. You don’t need a degree in marketing to make this work, just some smart moves and a little creativity. Let’s get into it.
1. Set Up Your Google Business Profile (If You Haven’t Already)
You can’t get reviews if you don’t have a profile! First things first, claim your Google Business Profile. It’s free and serves as your online business listing. Your profile will give customers an easy way to find your business and leave Google reviews.
2. Share Your Google Review Link
The best way to get Google reviews is simply to make it easy for customers to leave them! Share your direct Google Business review link everywhere—on your website, in your email signatures, on social media, and in marketing emails. Bring it front and center so it’s easy for people to click and go straight to leaving a review on your Google Business Profile.
3. QR Codes for Google Reviews
We live in a mobile-first world, so make it ridiculously easy for your customers to leave a review with a Google review QR code. Stick this code on receipts, business cards, or even your store windows. Customers just need to scan the code with their phone, and they’ll be taken straight to your Google Business Profile review form. One scan, and boom—review’s in the bag.
4. NFC Google Review Cards
Want to get high-tech with your review requests? NFC cards—those little cards embedded with Near-Field Communication (NFC) technology—are your secret weapon. Customers can just tap their unlocked phone to the card, and it’ll take them directly to your Google Business Profile to leave a review. It’s like magic, but cooler.
5. Ask for Reviews (The Old-School Way)
If you’ve ever wondered, “How do I get customers to leave reviews on Google?”—just ask! Be upfront, kind, and personal. After a good interaction or sale, kindly ask your customers if they would mind leaving you a review. Make sure to emphasize how quick and easy it is.
Expert Tip: Respond to Reviews (Positive and Negative!)
You might think this is just about asking for reviews, but responding to Google reviews—whether good or bad—shows customers that you care. Responding helps you build brand loyalty, shows potential customers you’re engaged, and gives you the chance to thank customers or address any issues in a professional manner. And remember how Google likes when you add new content to your profile? Responding to Google reviews can help improve your ranking on search results too.
A Word of Warning About Negative Reviews
Let’s talk about the ugly side of the review world: negative reviews. Yes, they’re inevitable. No, you can’t control them. Encouraging more Google reviews will bring more good ones, but it’s also likely going to bring a few negative ones. And guess what? Removing bad Google reviews is almost impossible unless the review violates Google’s policy. If it doesn’t, you’re stuck with it unless the reviewer takes it down.
Here’s the deal: don’t let a bad review ruin your day. Respond professionally, remedy the issues if possible, and move on. Don’t be afraid to encourage them to take the conversation offline where you can work out a solution without the peering eyes of the online world. Potential customers will appreciate your transparency, and it’ll help mitigate any damage.
Keep in Mind: consumers know that no business is perfect, so a perfect 5.0-star rating can seem unrealistic (because, let’s face it, some people pay for fake 5-star reviews). A few negative reviews bringing down your star count can actually be a good thing, as long as you respond appropriately to those poor reviews. That being said, aim for that 4.5-4.9 Google star sweet spot.
Go Forth & Get More Google Reviews for Your Business
If you want to boost Google reviews and get more customers knocking on your door, the answer is clear: ask, make it easy, and respond quickly. You can’t control all the reviews you get, but you can take charge of your reputation by actively encouraging and engaging with your customers.
Want a personalized Google review strategy for your business? Let’s chat! Your business will thank you with more trust, more leads, and more sales.
