We get it – slow times happen. Whether it’s a post-holiday hibernation, mid-summer slump, or a random “meh” month, every business eventually hits a slow time. But here’s the thing: you don’t have to scramble when sales slow down. Instead, plan ahead with some smart marketing strategies so you can flip the “go” switch when foot traffic and clicks start to dip.
Let’s dive into how to prepare for business being slow with these three smart and savvy marketing tips.
1. Start Building Your Email List Now
One of the best things you can do before the slow season hits? Build an email list.
Not just any list – an opted-in, permission-given, totally legal list. Because yes, there are real email compliance rules that could seriously hurt your marketing if you don’t follow them. (Think blacklists. Bans. Big bummers.)
So how do you build an email database the right way?
- Add a sign-up form to your website (either in the footer or as a pop-up form).
- Drop the sign-up link in your email signature.
- Share it on your social media – your followers might be more interested than you think.
And once you have that list, you’re ready to send special offers, flash sales, and “we miss you” messages to help bring customers back when things feel slow.
Want help with email marketing or need tips on how to grow an email list? Reach out to our email marketing experts.
2. Don’t Wait to Start Digital Ads
Let’s talk digital advertising. Here’s a little-known truth: digital advertising campaigns take time to “learn.” Platforms like Google and Facebook need a few weeks (minimum!) to figure out who your audience is and how to serve your ad effectively – and that’s not including the time it takes to start actually seeing the results.
That’s why one of the smartest things you can do to prepare for business being slow is launch your digital ad campaigns before business dips, even if your budget is on the smaller side.
When you’re ready to ramp things up? Your ads are already trained, optimized, and ready to make a bigger splash.
A few powerful digital advertising options to consider:
- Google advertising: Get in front of people actively searching or perusing the web.
- Facebook advertising: Reach your ideal audience on their socials.
- Geofencing: Target people near your competitor’s location or at specific events.
Need help figuring out where to start? Our digital ad expertswould love to brainstorm with you.
3. Order Your Direct Mailers Ahead of Time
Yes, we’re still big fans of snail mail, especially when it’s done strategically. But, the best direct mail campaigns don’t come together overnight.
Designing, approving, printing, ordering your marketing mailers and compiling a contact list all takes time. If you wait until you need them, you’re weeks away from anything hitting mailboxes.
Instead, get your direct mailers designed now. Think new or return customer promos, “we haven’t seen you in a while” reminders, or eye-catching announcements. Then, when business slows, you’re ready to hit “send.”
Looking for some direct mail marketinghelp? We’re here and ready to get creative.
TL;DR: Don’t Wait for Things to Get Slow. Be Ready.
How to prepare for business being slow really comes down to one thing: being proactive.
- Start that email database
- Get your digital advertising campaigns running
- Have your direct mail advertising ready to roll
It’s not about doing more when you’re stressed – it’s about setting yourself up for success. Because when you’ve already planned ahead, you won’t panic. You’ll market smarter.
Need a Hand?
Want more marketing ideas to prepare for slow seasons or help deciding what to do when business is slow? Our team is ready to brainstorm and build the best plan to keep your business buzzing. Get in touch today!
