Myth: Brand Identity is Just a Logo
A brand’s identity goes FAR beyond a logo. A consistent identity is what helps create a dependable customer base and drive business.
Why We Do It
The Branch
We believe in open source marketing. Our goal is to provide the most researched, up-to-the-minute marketing information to any business, individual, or organization. Why? Because our success is directly tied to your success. Entrepreneurs from all industries should have the ability to continually improve marketing services and methods while delivering on immediate and long-term goals.
Is Business Slow? 8 Ways to Come Back Stronger
It’s not uncommon for a business to experience a slow period. Regardless of if it’s due to expected or unforeseen circumstances, it’s a challenge that a business shouldn’t react negatively to. Instead, slow-times could be used as a chance to reset, think outside the box, and give your business that little bit of extra attention that you never have time for when you’re busy.
5 Trade Show Giveaways That Are Definitely Going in the Trash
We all know people expect swag at every trade show booth, but most of the time we choose items that have nothing to do with our overall marketing or business goals. If your trade show strategy includes slapping your logo on a cheaply made tchotchke, it’s time to rethink your game plan. Here are the top five promo items that are probably your worst investment.
Does Billboard Advertising Still Work?
Out of Home advertising is a platform that’s effectiveness has been intensely debated over the past decade. We all know billboards are great for visual impact, brand awareness, and finding the next McDonald’s on a long road trip, but do they actually give your business a tangible return on investment?