Client Resources

First off, it’s important to know if you even have a Google Business Profile. You can visit Find My Google Business Profile to find out if you have a Profile for your business. Once you know if you have a Profile or not, logging in is easy. Go to google.com/business and then select sign in or manage now, login with the email associated with the account, and boom, you’re in!

There are two common reasons you might be looking to regain access to the Profile, the first is when you already know who manages the account (i.e. a co-worker or marketing person) and you are looking to request access for yourself. Simply visit business.google.com/add and type in the name of your business and select it in the search results. Once you hit continue you can request ownership from the current profile owner or manager by selecting “Request Access,” fill out the form, and click “Submit.” Once your request is approved, you will have access to the Profile.

The second reason is you either don’t know the email associated with the owner or manager of your Business Profile or know the previous email with access no longer exists (i.e. a previous owner or employee) and are looking to regain access. In this case, find your business and follow all the same steps listed above. You will want to be detailed and provide as much information and proof as possible to show you are the owner of the Google Business Profile. If you don’t hear back after 3 days, open the original email you received and follow the instructions to claim and verify the Business Profile. Full warning – this process can be lengthy, but it’s worth it to have access to this tool (and better than creating a new duplicate profile).

Once logged into your Business Profile you can navigate to the menu and click “Business Profile settings” and then select People and Access. Enter the name and email address. Under Access, choose Manager and click “Invite.”

While that is a great start, it takes regular updates and monitoring to have a strong and trustworthy Business Profile. Click the “How do I make the most of it?” tab to review all the ways to optimize your Profile.

Your Google Business Profile is a way to highlight what you offer and allows customers to quickly find, learn about, and engage with you. Here are a couple of ways to make sure you are getting the most out of your Business Profile:

1. Complete all the contact and address information.
2. Select primary and secondary business categories.
3. Upload photos regularly. This is an opportunity to show the best aspects of your business. Users are more likely to engage with accounts that have photos or videos.
4. Post to your Business Profile regularly. This works similarly to social media. Posting allows you to connect with potential customers and share announcements and other relevant information.
5. Encourage reviews. Customers want to know about real experiences with your business. You should respond to every review, good or bad. Any kind of review should receive a well-thought-out and personal reply to show prospects you care about customer experiences.
6. Provide a business description so users know what you do and the products or services you offer.
7. Include keywords in your Business Profile. You can add searchable keywords in your Profile description, posts, and attributes. These can all help positively impact your local and organic SEO.

See more ways to make the most of your Google Business Profile.

Google reviews help your business stand out. Here are a couple of helpful ways to get reviews:

1. Remind customers how quick and easy it is to leave a review.
2. Reply to the reviews you do receive. It shows you value their input.
3. Share a link to leave a review. Include it in receipts, thank you emails, or at the end of chat interactions. To share a link, go to your Business Profile and select “Ask for Reviews,” then you can copy your link and share it with your customers.

Reviewing your business’s performance allows you to not only see how many people have visited your Profile but also what platform they are coming from, what device they are using, and the search terms they used to find you. To view your analytics, go to your Business Profile and select Performance. From there you can select the time period you want to view and see the analytics of your Profile.