Our Work
Email Marketing
Strategic marketing emails can be up to 40 times more effective than social media. It’s more than just sending an email and expecting a sale. The best email campaigns know their audience, have a clear objective for each initiative, capture key data, and drive future marketing decisions.
What We Did
- Marketing
- Digital Advertising
- Copywriting
Tree Trimming Service
Ivan’s Tree Service is a small, family-owned company competing for business in a large metro area. Our campaigns were segmented to deliver specific messaging to clients, vendors, and partners.
38.7%
Open Rate
*industry average 16%
5.4%
Click Through Rate
*industry average 1.4%
.01%
Unsubscribe Rate
*industry average .20%
.03%
Bounce Rate
*industry average .60%
HVAC Company
When Valor Mechanical expanded their company to include a residential service department, communication to the public was key. We targeted existing and prospective residential clients through emails linked to articles on the Valor website aimed to educate the consumer on preventative maintenance services.
Outdoor Living & Landscape Service
Owatonna Groundsmasters is a long-standing business in their local market. The goal was to create multiple email marketing campaigns focused on seasonal services. This allowed the company to introduce new services to existing clients and understand which services were most popular throughout the year.
48.5%
Open Rate
*industry average 16%
3.5%
Click Through Rate
*industry average 1.4%
.03%
Unsubscribe Rate
*industry average .20%
.07%
Bounce Rate
*industry average .60%
The Results
An email is not just an email. It’s a powerful tool that can help businesses understand their customers on a more granular level. When it comes to strategizing and implementing marketing emails for our clients, we focus on building targeted contact lists segmented by specific business goals, build brand awareness with key consumers, and learn more about each audience by analyzing data trends.
