Our Work
Holiday Cards
Sending out branded company holidays cards is a high-impact way to connect with clients and vendors at a relatively low cost, but only when the card is memorable, customized, and creative. Using mass-printed stock holiday cards with generic copy and printed signatures likely won’t get the impact you are looking for, but rather a spot in the large pile of boring and overlooked mail. Our goal is to make cards that stand out from the stack and keep our (or your) business top of mind.
What We Did
- Marketing
- Graphic Design
- Print Advertising
Strategic
Planning
To create a unique and clever holiday card, we begin the process MONTHS before the holiday season kicks off. This gives us time to hone-in on creating the messaging and a design that connects with our clients, and lets us strategically put something like this Thanksgiving card in the hands of our clients before the bulk of holiday cards hit the mail.
Messaging
What’s written on the card is just as important as how well it is designed. Aim to avoid boring and generic holiday wishes, like with our messaging on this Christmas card, as it reflects our data-driven approach to marketing while sharing the appreciation we feel for our clients and vendors in an engaging and intriguing way.
Design
Each and every holiday, we strive to think outside the box and do something different when it comes to design. For example, this card – turned mini-board game – referenced our company’s creative nature and our team’s love of games. Between this mix of our business’s branding, the meaningful messaging, and its memorable design, it’s the perfect recipe for keeping our agency top of mind for many holidays to come.
Display
The end goal with any holiday card is to be noticeable when displayed. This New Year’s card used a three-dimensional spinning snowflake to quickly capture attention and a tri-fold feature for sturdy stand-alone support, as this card was meant to be displayed as a reminder of our company’s creative capabilities.
Signatures
Every year, we take a few minutes to add a personal touch that gives each holiday card an extra boost – handwritten signatures. This quick and simple addition reiterates how thankful we are for the personal relationships we have with each of our clients and vendors, making the message all the more meaningful.
The Results
By giving ourselves plenty of time to create cleverly branded holiday cards, we personally connect with our clients and vendors and avoid the risk of our company holiday cards getting lost in the heaping pile of well wishes. With unique designs and meaningful messaging, our cards showcase our marketing and design abilities while securing a spot in our clients’ and vendors’ minds. This way, we can be quickly remembered next time they are in need of some master marketing.
