Who We Are

Meet the Team

We are marketers, so naturally, we ask each and every client, “What’s your competitive difference?” Once we find out, of course, we exploit it. So allow us to layout ours:

We’re Realistic. We’re Creative. We’re Black and White.

What does this mean? It means we’re realistic with our clients when it comes to budgets, timelines, perceptions, and more – but we also work as creatively as possible within any constraints in order to make our clients stand out and get results. We analyze the good AND the bad, we say it like it is, we try to avoid surprises. We operate in black and white, both literally (if you’ve seen our office space) and metaphorically.

Whitney West

Marketing & Design Director

A natural-born leader who founded Tulip Tree Marketing with the intention of providing custom solutions to business leaders with unmatched experience, creativity, and passion. Her innate ability to maintain a fast-paced environment brewing with innovation and the highest of standards is one of the many reasons her team is considered the best talent in the industry.

> Additional Snooping Encouraged

Brian Flackey

Marketing Coordinator

Marketing Coordinator, right-hand man, jack-of-all-trades, chaos coordinator – there’s really nothing Brian won't tackle. He brings creativity, enthusiasm, and dependability to the team. Brian is detailed, organized, and proactive with each project for our clients. Numbers, analytics, and problem-solving are his specialties – making him a real asset to the Tulip Tree team.

> Dig Up the Dirt

Crystal Landherr

Marketing Specialist

>Motivation should be her middle name – and her endless energy doesn’t even require caffeine! Crystal’s creativity and determination fuel each project from start to finish. She loves deadlines, thinking outside of the box, and accomplishing goals with her clients. Add in her integrity and positive attitude and we have the perfect formula for marketing success.

> Get the 4-1-1

Jeff Sadler

Design Specialist

Jeff is a true veteran of graphic design. With more than 25 years of experience in the industry, he paves the way with his knowledge and his ambition. He is creative to the core, detail-oriented, and won’t stop until the job is done. Jeff has a natural eye for design and uses his skills to help our clients reach their goals. From logos to publications, to graphics of any kind – Jeff is our do-all designer.

> Uncover the Mystery that is Jeff

Sami Hallaway

Content Specialist

Motivated by her endless checklists and chai lattes, Sami is our go-to for all things content creation. Whether you need monthly social media strategies or captivating blogs to give your website a boost, she’s the girl for the job. Mix in her positive energy, exceptional organizational skills, and enviable attention to detail, she is sure to help you reach your marketing goals.

> Get Your Sherlock On


Maggie Smither

Marketing Specialist

Fueled by Fleetwood Mac and fly fishing, Maggie always keeps it reel around the office. From creating strategies to all things digital, she always brings 110%. Her outgoing personality and passion for finding innovative solutions make her a valuable addition to the Tulip Tree team. It's just a bonus she has a motivational sports quote for any occasion.

Puckett Alabestor West

Senior Office Security

He might be a dog, but Puckett is a mover and a shaker when it comes to chasing down treats and wagging his tail. He offers the team high-quality security services, as well as the opportunity to talk baby in the office. Puckett enjoys watching his squirrel friends out the windows and cheering up everyone he encounters with his infectious enthusiasm and attention. He’s an invaluable part of our team, and you can always count on him to lift your spirits.

> Find Out What Makes Him Tick


Walter Todd West

Junior Office Security

Walter's previous bio was, "He's lucky he's cute." Well, he's grown a little since then. Walter's extreme drive and desire to be loved, makes him a perfect tandem to Puckett. Throwing him the ball or getting him "hard water" (ice) will keep him by your side permanently...we mean it, he won't leave you alone. He likes to keep the office on our toes by refusing to listen every once in a while, so if you see him outside by himself, just know we tried!

Team Trivia

We believe work doesn’t have to be all business. In fact, fun is a vital part of our culture. Get to know the Tulip Tree A-Team with our own version of Guess Who!

Puckett Alabestor West

Puckett loves spending his PTO relaxing with friends and family at his cabin in Canada.

Always says yes to international travel.

Tulip Tree Business Branding

Rough, right? After a great adventure, the call of the Upper Midwest brought Crystal back to her roots in Minnesota.

Survived living in Hawaii for three years.

Whitney desk

Want something from Whitney? Leading with a large, skinny, sugar-free vanilla latte (with 4 shots) works wonders.

Starts mornings with 4 shots... of espresso.

Crystal and Puckett

Somehow Crystal is fully functional without the essential lifeblood that fuels the rest of the Tulip Tree team.

Consumes absolutely zero caffeine. Seriously.


Though she has never been to her concert, you can catch Sami jamming to Taylor Swift any day.

Is a huge Swiftie.

Tulip Tree Business Branding

Brian aspires to be a cowboy in Montana. (He's going thru a phase...or is he?)

Is a die hard Yellowstone fan.

Office Security

Puckett visits everyone in the office on a daily basis. Where does he find the time?

Is a social butterfly.

Puckett Alabestor West

No one in the office can top Puckett's unique costume choices. Check our Instagram for proof.

Running champ for best dressed on Halloween.


Maggie lived in Iceland and Sweden while playing the game she loves.

Played professional soccer in Europe.

Jeff headshot

Jeff loves him an epic Royal Rumble!

Is hooked on pro wrestling.


You can’t spell Walter without W-A-T-E-R.

Loves water more than food.

Jeff Darth Vader


GGHHHRRRRW." Yes, Jeff's favorite character is Chewy a.k.a. Chewbacca.

Is the Star Wars expert of the office.

Whitney and Puckett

If the timing doesn't impress you, the rhyming Whitney puts with it should.

Can list all 50 states in less than 30 seconds.


Marvin Grey to be exact, and he's a cat.

His best friend's name is Marvin.

Brian Flackey

Brian's all-time fave is Survivor, but he also loves fantasy drafts for The Bachelor and The Bachelorette.

Guilty pleasure is reality TV.


Maggie not only has a stellar collection but also refurbished her turntable and speaker system.

Has a wicked vinyl collection.

Tulip Tree Business Branding

Brian loves to collect all things Minnesota sports and has all sorts of hidden gems.

Has a large sports card collection.


Sami embraces Christmas 2x year – baking Christmas cookies and watching holiday movies in the middle of summer.

Is a firm believer of Christmas in July.


Perhaps not chainsaws, but throw Maggie anything else and she will toss it up in style.

Can juggle just about anything.

crystal twins game

Having never played ball a day in her life, Crystal's favorite sport is baseball - go, Twins!

Is a die hard baseball fan.


It is rare to find Sami without her trusty amethyst – it is no wonder she has such positive energy!

Keeps crystals in their pockets.

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When the child pageant world kicked her to the curb, Whitney turned to hair modeling with help from her small-town salon-owner Momager.

Voted Little Miss Type A by her child peers.

Jeff desk

From Beastie Boys to Tupac - Jeff keeps all the classics coming thru the stereo.

Loves hip-hop music.


Sami once read the whole Harry Potter series in under two weeks…talk about speed reading!

Spends all their spare time reading.