When it comes to marketing, it’s all about reaching your ideal client—the ones who are most likely to be interested in your products and services. We can help you (literally) rise above your competition – in Google’s search results, that is. How? Google Search Ads.
If your business is looking for a new way to get in front of people who are already looking for your products or services – continue reading to learn how businesses are benefitting from using Google Search Ads to pull people to their website.
What Are Google Search Ads and Why Do They Matter?
Google Search Ads show up at the top of a user’s Google search results because they’re triggered by keywords used in searches entered by the consumer. Even though they are a paid form of advertising, they look very similar to organic (a.k.a. free) search results, as many miss seeing the tiny “sponsored” word associated with them. If your Search Ads are properly optimized for keywords, they will often show within the top five results of a relevant Google search page which means your ads are more likely to deliver to people that are already interested in what you have to offer – we like to call them “warm leads.” So, when it comes to capitalizing on what your audience is potentially searching for, Google Search Ads are a great advertising tool to utilize.
Clearly Communicate What Makes You Stand Out
Search Ads give businesses the opportunity to share unique combinations of headlines and descriptions to communicate what makes your business different from its competitors. If your business has multiple products and services (or you want to test different messaging for the same product), the Google Ads platform has made it easy to split up the message by using ad groups – these groups can make sure the correct messaging stays with the right ad. Ultimately, this feature allows businesses to make communication even more specific based on what is being advertised.
Long story short, Google does the heavy lifting to help focus on the audience that is ready to act by giving them the right message and product or service based on their search.
You Can Set Spending Limits with Google Search Ads
One thing to keep in mind is that ads aren’t only shown because of the keywords used and the quality score of the campaign. Google also runs on an auction system which means that all ads containing certain keywords bid against one another to land those top spots. Google Ad campaigns can provide flexibility in your marketing budget and is a way to potentially increase your return on investment by reaching people who are already interested in your products and services. You’ll be able to set your own budget for your campaign (or even different ad groups within your campaign) to control which message is getting delivered more often.
Get More Conversions With Google Search Ads
Understanding your audience can make a world of difference when it comes to converting people to become customers. Utilizing Search Ads allows you to gather intel about your potential customers, such as the demographics of your customers, the time and day people interact with your ad, keywords consumers are using to trigger your ads, and more. If properly set up and implemented, search ads can also track clicks and conversions on your website – making it easier to see what key actions users take after clicking on your ad.
Overall, knowing this data can help you find more people who are likely to take specific actions on your website. Once they get to your website, the possibilities are endless to seeing tangible results from these ads such as purchasing your products and services, requesting more information from you, or even opting into your emailing lists.
Start Using Google Search Ads
If you’re ready to reap the benefits of Google Search Ads for your business – whether you want to show up above your competitors, communicate what makes your business stand out, and/or utilize your online advertising budget more effectively – the Google Certified digital gurus at Tulip Tree are here to create, monitor, and run your Google Search advertising efficiently. Contact us to learn more about the digital advertising services we offer and how Tulip Tree Marketing can help you grow your business through Google Search Ads.