Our Work

REBRAND

Have you ever felt like your businesses brand could use a little refresh? If so, in wardrobe speak, it’s probably time to swap out your low-rise jeans and baker boy hats for high-waisted pants and crop tops. In case you’re not picking up what we’re putting down (or you’re not a fan of crop tops) – we’re saying it’s probably time to refresh your brand identity. Keep your recognizability and reputation, but usher in the new age of your look!

What We Did

  • Marketing
  • Graphic Design
  • Branding & Identity
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New Name & Logo

To begin, we worked with their team to develop a new name to better define the services they provide – it happened to be an off-shoot of their nickname. A new logo was developed to create a professional presence with a flowing shape to portray the road to recovery. The end to this shape being intentionally higher than its starting point –mirroring the results they produce for their clients.

A New Identity

To create a consistent look throughout their business operations, we redesigned all of their branded materials, from business cards and email signatures to brochures and rack cards. This was a great starting point for their employees to begin promoting their new look and name.

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Building Branding

To help their current and prospective clients understand the comprehensive services they offer, we helped coordinate the installation of new building signage, as well as added perforated vinyl to the front windows of the building. On this vinyl, we featured client photos and service categories – on brand, of course.

The Results

Any rebrand can be a large investment, but this brand refresh has helped this business continually increase their brand recognition. The change allowed them to celebrate the past success, begin educating the community about the professional, comprehensive, and unique services they offer, and position their company for future growth.