Social Media Marketing
The purpose of social media marketing is to use social media platforms to connect with your audience, build your brand, drive website traffic, and increase sales. This includes publishing relevant and engaging content, understanding the needs of your followers, and analyzing campaign results.
What We Did
Rochester Area Builders is a community-based organization that hosts events, provides continuing education opportunities, and resources for local residents. We post content to drive community engagement and to support and drive awareness of the skilled trades industry.
Environmental Health & Safety Services
EHS Management promotes health and safety rules, regulations, and workplace safety and sustainability on Facebook and LinkedIn. Each platform targets a different audience. For Facebook, it’s general brand awareness to a wider audience. LinkedIn content is targeted to business owners and executives.
For a local plumber, staying top of mind with your current and potential employees is important. When Elsmore Plumbing needed a consistent social media strategy that showcased their services and personality, we delivered.
There are many small businesses who do not have a website. Dacia’s on Main uses Facebook to provide updates on services, hours, and employees. Located in a small town, this platform allows for fun, personal content that resonates with the community.
Social media platforms are always evolving, and so should your social media strategy. Before we begin creating social media marketing campaigns, we consider your business’s goals. Contact our social media specialists for more information about social media and how to use it for your business.